How we work

The soul behind the system

Strategy, creative, production, editing, publishing, analysis and learning, run by one team. On monthly work, what we learn feeds the next month.

Strategy
Creative
Production
Edit
Publish
Analyze
Learn

How it runs

Seven steps, one loop. What we learn in one cycle feeds the next one.

Strategy

Creative

Production

Edit

Publish

Analyze

Learn ↺

StrategyGoal, positioning, audience and hooks.

We start from the goal, not the camera: the one thing this piece has to make people think, feel or do. Who it's for, what they already believe and the first three seconds that make them stay.

¿y si…?

Goal

CreativeScripts, boards and direction.

Scripts, shot lists and references, so the shoot day has no guesswork.

ProductionIn studio, on location or remote.

Our crew shoots, or we direct your team remotely with a clear plan.

EditRhythm, captions, sound and motion.

Pacing, captions, sound design and motion, cut for the way each feed is watched.

PublishNative to every platform, on cadence.

Each cut is formatted for its platform and scheduled on a steady cadence.

AnalyzeRetention, saves and shares, piece by piece.

Every month we read retention, saves and shares for every piece, to see what held people and what lost them.

Learn ↺What worked becomes the next idea.

We keep what the audience rewarded and drop what it ignored, and that shapes the next idea.

Behind the camera

What never makes the cut.

Long days, good light, croissants on the grass and a lot of laughing between takes. These are the memories behind every clip.

10+years across social media and film

2bases: Barcelona and Medellín

6+languages so far: Spanish, English, Portuguese, Turkish, French, Italian

A team member winks from behind a clapperboard marked scene 14. — Take fourteen. The one nobody expected is the one that made the cut.

A crew member frames a shot on a camera tripod in a studio set with softboxes. — We moved the whole set two metres for a reflection most people will never notice.

An interview set mid-shoot: the guest at the table, their image on a monitor in the foreground, lights and a boom overhead. — He was nervous until we turned the monitor around and he saw himself.

Croissants and drinks on the grass between shoots. — Lunch on the floor, because the light outside was still good.

A person sits on a stool in front of a pale blue backdrop, with a camera and a softbox ready. — Three formats, one setup, and a client who trusted the plan.

Two crew members pose with a boom microphone on a home set. — Somebody has to hold the bounce. That afternoon it was the client.

A guest sits on a stool in a white studio, ringed by softboxes and a boom light. — The month started here. Forty pieces came out of this one room.

A team member edits on a laptop in the front seat of a car. — We rebuilt the hook on the drive home and shot it again the next morning.

A set with a yellow armchair, warm lights and a camera with a monitor, ready to film. — The best take is usually the one right after we said we were done.

A crew member holds a clapperboard that reads “se fue la luz :(” (the power went out). — Call time was six. The light asked for ten more minutes, so we waited.

Meet the studio

What we read

The clip is the output. The signals are the input. Before we film anything, we agree on the KPIs that matter to your business. Retention and shares show what holds attention. Link clicks, site visits and leads show what moves the business. We report against them every month, and they shape the next idea.

RetentionOpen with the result, not the setup.

SharesA second part of the clip people sent to their friends.

Link clicksMove the offer that got the clicks into the first seconds.

Site visitsTurn the page they landed on into the next script.

LeadsDouble down on the topic that brought in booked calls.

KPIsNot moving? We change the plan, not the excuse.

Real numbers from our clients

100+trackable leadsSelvia, from a native Meta form where none were tracked before.

€3.27per sign-upFiga Yoga Studio: 76 people booked a free first class, on Meta Ads.

5xclicks per postWalks in Europe’s LinkedIn page, written for the travel advisors who decide where clients book.

2.6%top click rateSixfold’s paid ads with named customers, vs. the usual 0.4 to 0.6% on LinkedIn.

We don’t promise numbers we don’t control. We promise to measure them every month and act on what they say.

See the case studies

Tested, not guessed

Every idea goes out with more than one hook, in the format each platform rewards. The data shows which version holds attention, and that version shapes the next idea.

Hook 1

15s cut

Vertical 9:16

Hook 2

30s cut

Horizontal 16:9

Subtitles

60s cut

1One idea

Built on strategy, not on a hunch.

2Three hooks

Hook 1Hook 2Hook 3

Three openings for the same idea, because the first seconds decide everything.

3Native to each platform

InstagramTikTokLinkedInYouTube

Cut for each feed, not copy-pasted.

4Data picks the winner

Retention, saves and shares tell us what to do more of.

How a month runs

Ten stages, one loop.

From the first read of your market to the numbers that shape the next month.

We read your market before we set the objectives

Who your buyer already watches, what works in your category and what nobody is saying. From that we set the objectives and the KPIs, so every piece has a job and you know how we will be measured.