Case study · AirDNA
One production engine. A library of expertise
How SoulClip turned AirDNA’s short-term rental research into 109 consistent educational YouTube videos, delivered in weekly batches without the quality drifting by video 80.
The clientAirDNA: the data behind short-term rental decisions
AirDNA’s business is short-term rental data. Hosts, investors and property managers use it to decide where to buy, what to charge and how to grow.
- Industry
- Short-term rental data and analytics
- Channel
- youtube.com/@AirDNA
- Our scope
- Production system, remote filming direction, editing, motion graphics, review management
The challengeAirDNA didn’t need a video. They needed a production line.
Most of AirDNA’s knowledge lived in a deep archive of blog posts. The brief: turn it into video at a scale no single editor could carry, and make video 80 look exactly like video 1.
01 · Volume
A library, not a campaign
A large archive to turn into video, on a fixed weekly schedule.
02 · Complexity
Data-heavy subjects
RevPAR, ADR, cap rates, cost segregation, tax rules. Every video had to make numbers readable for hosts, not analysts.
03 · Consistency
Remote, yet one brand
Presenters filmed remotely. Several editors cut in parallel. The audience had to see one channel, one voice, one standard.
Our approachWe built the system first, then filled it.
Each video moved through the same six stages, tracked row by row in one shared production tracker, from source article to signed-off final cut.
01
Source
An AirDNA article becomes the brief. 11 videos merged two or more posts into one story.
02
Script
One question per video, written for a host who wants the answer, not the theory.
03
Remote filming
Presenters got clear direction on framing, lighting and green screen, so footage arrived ready to cut.
04
Edit + motion
Shared editing and motion-graphics standards, plus B-roll and licensed music logged per video.
05
Review
Feedback on the frame in Frame.io, tracked through each cut version.
06
Weekly delivery
Final cuts signed off and shipped in the week’s batch.
The library, week by weekEvery dot is one finished video.
Ten videos a week for the first eight weeks, then five a week to the finish. Seven topic tracks, one visual standard. Hover a dot for its week and topic.
- Investing & markets 35
- Tax, legal & insurance 17
- Pricing & revenue metrics 15
- Listing & bookings 12
- Platforms & distribution 12
- Guest experience & property 11
- Hosting operations 7
ReviewReview that tightened as the system learned
After the first month, review got faster. A third round became the exception, and almost every final cut was signed off.
Creative executionQuiet design, so the numbers do the talking.
Clean, data-first motion graphics
Minimal overlays built to make a rate, a fee or a comparison readable at a glance, never decorative.
One question per video
Each video answers the question a host actually types, from “How much does Airbnb charge hosts?” to “What is RevPAR?”
A length that fits the question
Focused explainers of about seven minutes (median 6.8): long enough to teach, short enough to act on.
ResultsA library that keeps getting found.
As of October 2026, the 93 videos we can confirm on AirDNA’s channel had passed 170,000 public views, and 25 of them had passed 3,000.
Most-watched videos
01How Much Does Airbnb REALLY Charge Hosts? (2025 Fee Breakdown)8,71102Why You Should List on Google Vacation Rentals and How to Do It7,81103How to Rent a Room on Airbnb: Rules, Earnings & What Every Host Should Know6,91304Booking.com Host Payouts Explained: When & How You Get Paid5,59605How to Analyze an Airbnb Market Like a Pro (Avoid These Common Mistakes)5,490
Practical host questions won
Median lifetime views per video, by topic.
What we learnedThree lessons we now bring to every B2B library.
Answer the question people type
Videos on fees, payouts, platforms and day-to-day hosting drew two to nine times the median views of broader investing and tax topics.
Consistency is a process, not a talent
One tracker row per video, shared standards and structured review kept 109 videos on one standard across several editors.
Your blog is a video library in waiting
Every video started from an article AirDNA already owned. The expertise existed; the system made it watchable.
Sitting on more expertise than you can film?
That’s the problem we solve. Let’s talk about your library.
*Public YouTube data collected 26 Oct 2026 from AirDNA’s channel. 93 videos matched to our production records with high confidence. Lifetime views, not views during the project. Publishing and channel management were handled by AirDNA. Client facts: Built In company profile. Production figures: SoulClip production tracker. Topic medians use 93 high-confidence matches; groups of 6 to 30 videos, directional only.
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