Case study · Selvia Oposiciones
Exam prep with a method. Social media, too
How we built a growing community and lead generation you can measure. Instagram, TikTok and Meta Ads, from June to October 2026.
ResultsFive months in four numbers
Sources: Metricool and the Meta Ads API, data up to late October 2026.
The clientA platform to win a teaching post
Selvia prepares candidates for Infant, Primary and Secondary teaching exams with its own method and platform, and a community of candidates that follows them.
The starting pointGood product, social media without a system
- Anna Vique, founder, on the kickoff call
- “This has to be like turnkey social media […] approve and go on camera.”
Selvia had a good product and a community that already followed it. What it lacked was a system: a steady rhythm, a clear voice and a way to measure what social media brought the business.
The diagnosisA gap nobody in the niche was filling
They are either cold and corporate, or close but amateur. No account felt like a warm brand with its own system.
We delivered it in the first week: competition, three named audiences and five content pillars.
Source: SoulClip market study for Selvia, June 2026.
↑ System and production · Closeness →
Academies
Production, but cold and corporate
Selvia
Warm and methodical: real person + system + production
Generic tip accounts
Stock templates: neither polished nor personal
Niche creators
Close, but amateur
The systemA complete system, from strategy to lead
Strategy
First, understand the candidate
Three named audiences (Laura, Marta, David), five pillars and KPIs on three layers: awareness, conversation and business.
Production
One shoot a month, with a film crew
Monthly session at their offices: filmmaker, lighting, teleprompter. 20 videos shot in the first seven weeks.
Voice
Connect before selling
No script opens with the product. Real situations, restrained humor, no invented testimonials and no promises of a place.
Ads
A funnel, not a megaphone
Awareness, then remarketing and, from September, leads with a native form. Own content and creator UGC within the same structure.
The production side is so perfectly measured, organized and prepared. Super good.
Anna Vique - Founder at Selvia
Instagram, organicA community that saves, shares and talks back
Organic saves per month, no ads
Source: Metricool · organic only, ads excluded.
16 Jun to 25 Oct, without counting ads
Who is on the other side
Exactly Selvia’s audience.
The audience also grew, from 1,831 to 2,801 followers, but we measure it by what it does, not by how many there are.
FormatsEach format with its own job
Source: Metricool, per-piece metrics · June to September 2026.
TikTokTikTok lit up again
After months of silence, 26 videos between June and August added up to 287,781 views. We measure it by retention and shares, not just views.
| Video | Date | Views |
|---|---|---|
| No consumir más contenido (Stop consuming content) | 24 Jul | 157,422 |
| ¿Opositas en Andalucía o Castilla y León? (Taking the exam in Andalusia or Castilla y León?) | 8 Jul | 60,047 |
| Exige una preparación a tu altura (Demand preparation at your level) | 29 Jul | 20,515 |
| Opo Infantil, la infravalorada (The Infant exam, the underrated one) | 22 Jul | 10,130 |
Source: Metricool, views per published video.
Meta AdsMeta Ads: more clicks every month
Click-through rate to the link, whole account
Source: Meta Ads API, Selvia account, 7 Jul to 26 Oct 2026.
Lead generation with a native form
CreativeWhat creative decided
Source: Meta Ads, per-ad metrics · July to October 2026.
LessonsFive lessons we take with us
Video attracts, carousel proves
Reels for reach and attention; carousels for saves.
Connect first, sell later
What opens with the offer loses; what opens with their reality wins.
Regional content gets traction
Naming their community took one video to 60,047 views.
The founder is the brand
Film-grade production at the service of a real person.
If it isn’t measured, it gets redesigned
The native form turned lead capture into 100+ registered leads.
Good product, social media without a system?
Strategy, shooting, editing, publishing, community and ads in one team. You approve and go on camera.
Tell us what content has to solve for your brand. We'll design the setup around it.
